The cult of the headband
Roaring Kitty is the online persona of Keith Gill, a US retail investor who became famous for publicly defending an optimistic thesis on GameStop from 2019 through 2020. Posting as DeepFuckingValue (DFV) on Reddit and as Roaring Kitty on YouTube/X, he became a symbol of the retail movement during the meme-stock and short-squeeze phenomenon of 2021. In 2024 he returned to posting and livestreams, reigniting public attention.
DeepFuckingValue appears
Keith Gill starts posting on Reddit as DeepFuckingValue (DFV), sharing his bullish thesis on GameStop. He documents his positions and analysis, building a following among retail investors.
Roaring Kitty on YouTube
As Roaring Kitty on YouTube and later X, he continues to explain why he believes in GameStop. The meme-stock and short-squeeze narrative gains traction.
The short squeeze
GameStop becomes a symbol of the retail movement. Meme-stock mania, short squeeze, and the phrase "hold the line" enter the culture. DFV/Roaring Kitty is seen as a leader of the crowd.
Resurfaced
Roaring Kitty returns to posting and livestreams, reigniting public attention and the GameStop narrative. The headband cult draws from this energy.